◎ Position: Global Paid Search Manager

《 담당업무 》
- Decide what to bid on in each market: which game formats, features and promotions have real search demand behind them, and which search terms carry it
- Build the keyword universe from product knowledge and search data: what players actually type for each format, competitor terms, negatives
- Write and test the ad copy: adapt the product message per market, run variants, keep what brings deposits
- Coordinate with other teams: brief the web team on what the landing page for a search term needs, get tracking from MarTech, stay informed by the product teams on promotions, tournaments and feature releases, and keep the regional market teams in the loop
- Watch the competition market by market — positions, costs, competitor launches — and adjust
- Run one certified account per market on Google Ads, Microsoft Ads, Apple Search Ads and Google Play, structured by search intent; bid on deposit value and pace budget by market
- Keep every account in good policy health: gambling certification, per-market wording rules, policy issues and appeals
- Manage the working relationship with Google, Apple and Microsoft account teams; set up App Store campaigns when we enter a new country
- Produce the weekly results readout and feed what search demand is telling us back to the product team
- Automate the daily work where it pays: search-term mining, negative keywords, bid rules, anomaly alerts, reporting

《 자격사항 》
- 7+ years of hands-on paid search, including 3+ years personally owning the accounts, the budget and the target (agency management experience alone is not enough)
- Fluent business English: daily work with overseas regional teams, platform account managers and leadership is in English
- A strong understanding of how search demand connects to product features, game formats and promotions, and a real interest in the product you advertise
- Experience running search in 5+ countries and 2+ languages at the same time
- Apple Search Ads and Google App campaigns, with a working understanding of app attribution (SKAN, MMPs such as AppsFlyer or Branch)
- Offline conversion uploads and value-based bidding; able to explain why the platform's conversion count and the advertiser's backend differ

《 우대사항 》
- Experience advertising in a restricted category (online gambling, sports betting, real-money gaming, crypto, finance, pharma, alcohol)
- Knowledge of the business and culture of poker and online gaming
- Has worked directly with a Google or Apple gambling-vertical account team, or been through a certification application or appeal
- Has launched App Store or Google Play campaigns for a gambling app in a new country
- Paid search for a brand with a live events calendar (sports, tournaments, launches)

〔 근 무 지 〕 서울 강남

〔 제출서류 〕
국문이력서 (자기소개서 및 경력기술서 포함)

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